WHAT IS A2P 10DLDC?

The Application-to-Person (A2P) 10-digit long code (10DLC) system is a framework established in the United States to ensure that businesses can send SMS messages to individuals using standard 10-digit phone numbers while adhering to regulations set forth by the FCC, TCPA, and CTIA. This system verifies the identity of businesses and enforces policies to protect recipients from unsolicited messages, enhancing message deliverability and engagement for compliant text marketing practices.

WHAT THIS MEANS FOR YOU

In order to send text messages to a U.S.-based recipient, each member must register their brand as a Sole Proprietor or a Standard Brand. Upon purchasing a Wise Text number and completing the A2P 10DLC registration you are agreeing to the terms of Wise Agent's SMS Compliance Policy and acknowledge that any violation or abuse of this policy can result in the restriction of your texting capability or loss of access to the WiseText feature altogether.  

NOTE: If you are not based in the U.S. but still plan to send SMS communication to U.S.-based recipients you must register for A2P 10DLC.

Compliance Thresholds & Review Process

Below you will find information about our compliance thresholds, which include opt-out rates, error messages, and filtered messages. These thresholds were designed to encourage maintaining a positive sender reputation with carriers and recipients.

If these thresholds are not met you will be placed in review, a process to assist you with regaining a good standing of your WiseText account. Failure to improve your SMS performance may result in the removal of your WiseText access altogether. 

Compliance Thresholds:

Our compliance strategy focuses on minimizing opt-out rates and managing SMS error rates effectively to ensure that Wise Agent members meet all guidelines set forth by our provider Twilio, recipient carriers as well as the FCC, CTIA, and TCPA. 

  • Opt-Out Rates: An Opt-Out occurs when a recipient replies to one of your SMS text messages with any of the Opt-Out phrases, such as STOP, STOPALL, UNSUBSCRIBE, or QUIT. 

    • A daily opt-out threshold applies and is dependent on the number of SMS texts sent per day:
      • 100-250 Texts: Restrictions will apply if complaints exceed 5%
      • 250+ Texts: Restrictions will apply if complaints exceed 2%
    • Exceeding these thresholds will restrict your WiseText number for the day and trigger a "Violation" that will be documented in your account.
      • Your WiseText number will automatically be prevented from sending bulk text messages and marketing text messages for the remainder of that day. One-off texts will be sent as normal.

  • Error Rates: Errors can occur for a variety of reasons. Examples of errors include attempting to text an invalid number such as landlines, or numbers not in service. Attempting to text a client that has already opted out, texting U.S.-based phone numbers without having a valid A2P registration, or sending any prohibited content can also result in errors. 

    • A daily threshold applies and is dependent on the number of SMS texts sent per day: 
      • 100-250 texts: Restrictions will apply if complaints exceed 15%
      • 250+ Texts: Restrictions will apply if complaints exceed 10%
    • Exceeding these thresholds will restrict your WiseText number for the day and trigger a "Violation" that will be documented in your account.
      • Your WiseText number will automatically be prevented from sending bulk text messages or marketing text messages for the remainder of that day. One-off messages will sent as normal. 

  • 20% Filtered Texts: Your SMS text messages may be filtered by the receiving carrier (T-Mobile, AT&T, Verizon, etc.) or by our SMS text provider, if your message violates carrier guidelines. Examples of messages that may be blocked or filtered include messages that include SPAM, PHISHING, fraud, or any prohibited content.
    • While one instance of this will count as one error code please note that if 20% of your text messages sent overall have been filtered it will result in your account being placed under the "In Review" status. 

In Review Status and Process:

Any combination of 3 compliance violations within a 7-day rolling period, or, 20% or more of your overall SMS text messages being filtered will result in your WiseText number being temporarily restricted. Accounts surpassing these thresholds will be subject to our review process to regain full access to the WiseText feature, which includes:

  • Restrictions: Temporarily limits bulk and marketing messages, while still permitting essential one-on-one communications. This means any SMS text messages scheduled to send out as part of a Drip Campaign, or Marketing Campaign will not be sent, nor will messages sent as part of a Bulk Text. However, one-off messages including SMS texts sent through Lead Rules, the AI Bot, or individual messages sent to a single contact will be sent as normal.

    Please note: Any drip campaign/marketing messages that are skipped during the review period will need to be sent out manually once the review period has been lifted from your account.

  • Assessment: A thorough review of the account’s messaging practices, A2P 10 DLC registration, and message flow will be performed to ensure compliance with regulatory requirements. You will be contacted by Wise Agent's Compliance team to review the content and frequency of your messages to make any necessary corrections to realign you with our compliance policy and guidelines. 

  • Resolution and Monitoring: Depending on the review outcome, restrictions may be lifted as compliance is achieved, with ongoing monitoring to prevent future exceedances. If your account has been placed under review in multiple instances you may lose access to the WiseText feature.

Why Compliance Matters?

Adhering to these compliance measures not only aligns with regulatory requirements within the industry but also benefits you by enhancing the trustworthiness and effectiveness of your messaging campaign to your clients. In addition, the Federal Communications Commission (FCC) has the authority to assess penalties for any business or entity that violates TCPA guidelines. Proactively monitoring your SMS output helps to ensure that you remain compliant and in good standing with recipient carriers. 

Need More Information?

For further details on our compliance measures or assistance with your messaging strategies, please visit our updated Terms of Service. 

Our support team is always ready to help you navigate the A2P 10 DLC landscape and make the most of your text messaging efforts. You can contact us through our online form or email us at help@wiseagent.com