Forbidden Message Categories in the US and Canada ( A2P 10 DLC and Toll-Free numbers)
The messaging use- cases described below are strictly prohibited on SMS and MMS platforms in the United States and Canada. These guidelines apply to 10-digit local numbers and Toll-Free numbers messaging under the new A2P 10DLC regulations. We want to ensure that our messaging services remain compliant with regulations and carrier requirements.
We prioritize compliance and aim to provide clear guidelines to ensure seamless communication while upholding regulatory standards. If you have any questions or need further clarification please contact our Wise Agent support team.
Forbidden Use Cases
Certain types of messages are not allowed, and we take these restrictions seriously to maintain a safe and reliable messaging environment for all members. It is essential to refrain from engaging in the following activities listed in the table below. Please note that these forbidden use cases are not only related to the content of the message but the business type itself. Failure to adhere to these restrictions can result in the suspension of some features of the Wise Text function or loss of access to the Wise Text feature altogether.
Additional Restrictions
Even if your specific use case is not listed as prohibited, certain message content may still be subject to restrictions. For instance, the use of shared or free public URL shorteners, like bitly links, are not permitted and will lead to filtering. Ensure that when using a shortened URL it is company branded.
Forbidden message categories for SMS/MMS in the US/Canada
Category/Business Type (Use-Case) |
Examples |
Notes |
High-risk financial services |
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"Third-party" means originating from any party other than the one which will service the loan.
Examples of third-party loans could include: auto, mortgage, personal, etc. First party loan content is acceptable if it is not promotional messaging. No businesses that solely operate in stocks, investing, or cryptocurrency are allowed to send SMS traffic. If there is a mixed use case where that is a partial aspect of the business it may be approved based on the other use case content. |
Third-party lead generation services and marketing |
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Any third-party use cases are strictly forbidden. Consent must be obtained directly from end-users.
Political use case customers sending SMS messages are not able to use voter registration databases to collect consent and outreach end-users. Any business with a terms of service or privacy policy that mentions sharing or selling consumer data/opt-in information is considered noncompliant. |
Debt collection or forgiveness |
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"Third-party" means originating from any party other than the one who is owed the debt. For example, a hospital could send messages regarding bills for its own patients, assuming they provided opt-in to receive that messaging. While third party debt collection is not permitted, a debt collection business that has direct consent from end-users to send related content may do so. Debt consolidation, debt reduction and credit repair programs are prohibited regardless if there is first-party consent. |
“Get rich quick” schemes |
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This is different from outreach about employment as a result of compliant opt-in practices, messages from brokerages to their members, investment news alerts, or other investment-related messages. |
Illegal substances/articles |
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Cannabis, CBD, Kratom, or drug paraphernalia product businesses are prohibited from utilizing SMS/MMS messaging through our text messaging provider, Twilio, in the US and Canada, regardless of content. These restrictions apply regardless of the federal or state legality. All use cases for these are disallowed from sending SMS whether it contains cannabis content or not, even for 2FA purposes it is not permissible for such entities. |
Prescription drugs |
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Offers for drugs that cannot be sold over-the-counter in the US/Canada are forbidden regardless if the business is a licensed professional. |
Gambling |
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Gambling traffic is prohibited in the US and Canada on all number types (Toll-Free, Short Code, Long Code). Sweepstakes are allowed on Short Code but need to go through a special review. Bingo-related messages are allowed on an approved Short Code. |
"S.H.A.F.T." use cases and electronic smoking devices |
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Alcohol traffic is allowed on Toll-Free, Short Code, and Long Code in the US, as long as proper age-gating procedures are in place. Age gating means that website users must input their date of birth. It cannot be a yes or no question. Firearms, Tobacco, Vape, and E-cigarettes are not allowed on Toll-Free, Short Code, or Long Code regardless of age gating. All age-gated content in Canada must be blocked across Toll-Free, Short Code, and Long Code. The only way to send age-gated traffic into Canada (even with proper age-gating) is to receive a special carrier exemption. Allowed age-gated content in Canada includes: pocket knives, lighters, and non-alcoholic beverages |
We are committed to providing you with the tools necessary to ensure your success with our Wise Text feature. If you are unclear about these restrictions or about our Communication Policy please do not hesitate to reach out. Our award-winning support team is always available to answer any questions and provide you with our recommendations for best practices. You can reach out support team by emailing us at help@wiseagent.com or by calling us at 480-836-0345. Below you will find more links with information on our Wise Text feature.