What Is An Opt-In and Why Do I Want One?

An email opt-in is when a contact explicitly chooses to receive your emails. It can feel like opt-ins are limiting who you can reach, but in reality, it is helping you reach the people who want to receive your content and skipping the people who don’t.

In today’s digital world, people are selective about what they want to see in their inbox. For one, with so many scams and viruses, many consumers won’t open emails unless they know who sent them. Additionally, suppose contacts get annoyed by how many emails they receive from you. In that case, they may mark them as spam, which will negatively impact your email reputation and make it more challenging to deliver future emails.

Without an opt-in, over time, your email reputation will feel the consequences. Your email reputation will plummet with emails going unopened, being deleted, or being sent to the spam folder. A low email reputation will negatively affect your ability to reach new leads and even established clients. Emailing to contacts who have opted in will provide you with better results than continuously sending mass emails that sit unopened.

 

How Do My Contacts Opt-In?

  • Contacts Being Synced or Manually Entered: To be "opted in," your contact(s) must open at least 2 out of 24 emails.
  • Contacts Imported From a CSV File: Your contact(s) need to open at least 2 out of 9 emails to be "opted in".
  • For Leads Entering Your Wise Agent Account From an External Source: Contacts from external sources will automatically be opted in if you've established an automated "Lead Rule" to send them an email upon their addition to your contact list. Click HERE for step-by-step instructions on how to set up automated emails using "Lead Rules"!

 

How Can I Tell Which Contacts Have Opted In?

  1. From the sidebar, select Contacts then Contact List.
  2. Search for the desired contact and click on their name to view their Contact Summary.
  3. Once you are on the Contact Summary page, you may notice different colored envelopes beside the primary client's email, indicating what the client's opt-in status is:

Green Envelope

This indicates that the client has successfully opted-in to receive bulk emails.

Yellow Envelope

This indicates that the client has not yet opted-in to receive bulk emails, but you can still send out bulk emails to this client.

Red Envelope

This indicates that the client has not opted into receiving bulk emails because they did not click on the opt-in link embedded in your emails or have not opened at least 2 out of 24 consecutive emails (for those who are being synced or manually entered into the CRM). You can only send individual emails to this specific client through the "Contact Summary" page.

Black Envelope

This indicates that the client is blacklisted in your account, which happens if they unsubscribed from your emails or the email is invalid.