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Adding Marketing Program (Drip Campaign)

A drip campaign is a method used in marketing to acquire customers by sending emails over a period of time. With Wise Agent drip campaigns, other activities also can be included in the campaign!
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Written by Diana Hernandez
Updated on December 29, 2023

1. Click on Marketing, then Drip Campaigns.

2. Click the  "plus (+) " button to start

3. "Create Custom Program" will automatically be selected; if you'd like to use a Premade Marketing Program, select "Add Stock Program". 

4. Scroll down and click "Next"

(Step2: Program Details) enter all the fields NOTE "automatically send e-mail & texts" box MUST be selected for the drip campaign to work successfully, click "Next."

(Step3: Set up Actions) enter all the fields in "Event Details." Actions Set up will give you a drop-down, and you can select what method you'd like to use, scroll down and click "Next."

 

(Step4: Add Contacts) You can locate specific categories/sources; once you've made your selections, click the box next to the name, which will select everyone.

5. Scroll to the bottom and click "Finish," and you're all Done! 

 

Why Real Estate Agents Use Drip Campaigns

Real Estate Marketing Tools that Set You Apart

 

You may also check our article here to track your drip campaign activity from the contact summary page.

Tags: drip campaign
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